Business life insurance, reviewed.
A business policy review is a free check-up on the coverage your company depends on — key person insurance, buy-sell funding, and executive benefits. A licensed professional reads it against what the business is worth today and gives you a straight answer: keep it, adjust it, or improve it. No obligation.
✓ 26 years in business✓ Independent & consumer-first✓ 10,000+ families helped✓ Licensed in all 50 states
By Braxton Mondell, licensed in all 50 states · Updated June 2026
What a review covers
Six things we read in your coverage.
Coverage a business depends on tends to get set up once and then left alone while the company keeps growing. A review reads each piece against the business you have now — not the one you had when the ink dried.
Coverage vs. today’s value
Most business policies were sized years ago. We compare the amounts you carry against what the company and each owner are worth now.
Buy-sell funding
Whether the coverage funding your buy-sell still matches each owner’s share — and whether the policies are owned the way the agreement assumes.
Key-person amounts
For the people the business truly depends on: is the coverage enough to replace them and bridge the revenue while you recover?
Ownership & beneficiary
Who owns each policy and who collects. The wrong setup can quietly undo the plan the coverage was meant to fund.
Executive benefits
Split-dollar, deferred comp, and other arrangements built on permanent policies — checked against how they were designed to perform.
Coordination with your advisors
We read the coverage alongside your CPA and attorney’s work, in plain English, so every piece still points the same direction.
Free · No obligation
Not sure your coverage kept up with the business?
A licensed professional will read your key person and buy-sell policies with you and tell you plainly whether the amounts still fit. If they do, you’ll hear exactly that.
Call (888) 959-0710Free · no obligation · Mon-Sat · 10am-9pm
How it works
Three steps, no disruption to the business.
Bring us what you have
Gather the policies, the buy-sell agreement if there is one, and the carrier names. Don’t have it all in front of you? The carriers and a few minutes are enough — we request the rest with you on the line.
We read it against the business
A licensed professional checks the amounts, the funding, and the ownership against what the company looks like today, and pulls an in-force illustration from the carrier when a policy needs a closer look.
You get a clear answer
Keep it, adjust it, or improve it — with the numbers behind it, in plain English. Anything that needs fixing with the carrier, we can handle. Anything for your CPA or attorney, we hand off cleanly.
Coverage that funds a buy-sell or an executive benefit ties into agreements your attorney and tax professional drafted. We read the insurance in plain English and coordinate with them — we don’t provide legal or tax advice.
The honest part
Sometimes the answer is leave it exactly as it is.
Plenty of the business coverage we read is doing its job. The buy-sell is funded for what each owner is worth, the key person amounts hold up, the ownership is clean. When that is the case, we say so — and you spend nothing.
Where a review tends to earn its keep is the gap nobody noticed: the company doubled, a partner came or went, an executive’s deferred-comp policy quietly drifted off its design. We point at it plainly and tell you what it would take to fix.
A review that ends in “your coverage already fits the business” is a successful review. That’s why it’s free, and why there’s no obligation.
Who it’s for
The people a business is built on.
Owners & founders
The person the business can least afford to lose is usually the one who built it. We check that the coverage on you matches what the company is worth now.
Partners & co-owners
If a partner died tomorrow, would the buy-sell actually fund the buyout — or leave you negotiating with their family? We read the funding before that day comes.
Key employees
The engineer, the rainmaker, the operator who holds it together. Key person coverage replaces the income and time their loss would cost the business.
Executives with benefits
Split-dollar or deferred comp built on a permanent policy is a promise with moving parts. We confirm it is funded and structured to keep that promise.
Free · By phone
Bring us the coverage on your owners and key people.
One call, about fifteen minutes. We’ll tell you whether the amounts, the funding, and the ownership still match the business — and what, if anything, is worth changing.
Call (888) 959-0710Free · no obligation · Mon-Sat · 10am-9pm
The coverage behind the plan
Most business coverage is permanent — for a reason.
Key person needs and buy-sell agreements usually outlast any term, so they tend to be funded with permanent policies. Executive benefits like split-dollar and deferred comp are built on the cash value those policies grow. If the design is off, the benefit can quietly fall short of what was promised.
If you want the background first, our plain-English guides to whole life insurance and permanent life insurance explain how the cash value these arrangements rely on actually works. When you’re ready, the free policy review is where we read your own coverage with you. You can also start from the homepage.
- Whether the buy-sell is funded for each owner’s current share
- If key-person amounts still cover replacing the person
- Whether policy ownership and beneficiaries still line up
- How an executive benefit is performing against its design
Straight answers
Business coverage questions, answered.
By Braxton Mondell, licensed in all 50 states · Updated June 2026
01What is a business life insurance review?
It is a check-up on the policies your business already relies on — key person insurance, the coverage funding a buy-sell agreement, and any executive benefits built on permanent policies. A licensed professional reads them with you, checks that the amounts and ownership still match the business, and gives you a clear answer: keep it, adjust it, or improve it.
02How much key person insurance does a business need?
A common rule of thumb is the cost to replace the person plus the revenue tied to them while you recover — often a multiple of salary, or a share of profit they drive. There is no single right number. The point of a review is to compare the amount you carry today against what the business actually looks like now, since most policies were sized years ago.
03Is our buy-sell agreement still funded correctly?
That is one of the first things we check. A buy-sell agreement is the contract that says who buys an owner’s share if they die, leave, or become disabled, and life insurance is what funds the purchase. We confirm the coverage amount still matches each owner’s current share of the business, that the policies are owned and structured the way the agreement assumes, and that nothing has drifted as the company has grown.
04Who should own a key person or buy-sell policy?
It depends on the structure — the company often owns key person coverage, while buy-sell arrangements may use entity-purchase or cross-purchase ownership. The wrong owner or beneficiary can undo the plan the policy was meant to fund. We read the ownership and beneficiary setup as it stands today and flag anything that no longer lines up, then coordinate the details with your attorney and tax professional.
05Do you coordinate with our CPA and attorney?
Yes. The coverage is one piece of a larger plan your CPA and attorney built, so we read it alongside their work rather than around it. We are happy to talk directly with them. We review the insurance in plain English and do not provide legal or tax advice.
06What does the review cost, and is there any obligation?
It is free, by phone, with no obligation. Plenty of the business policies we read are doing their job, and when that is the case we tell you to keep exactly what you have. A review that ends in “you’re in good shape” is a successful review.
This page is educational and not tax or legal advice. The coverage funding a buy-sell agreement or an executive benefit ties into legal and tax structures your attorney and tax professional handle — we coordinate with them and review the insurance in plain English. If changes to coverage are appropriate, they are completed through licensed insurance professionals.
Run a business? Let’s read the coverage.
Bring the policies and the buy-sell — or just the carrier names. A licensed professional will tell you whether the coverage your business depends on still fits, and what to do if it doesn’t.