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Lincoln life insurance review: Lincoln Financial Group.

Lincoln life insurance usually means Lincoln Financial Group, whose policies are issued by The Lincoln National Life Insurance Company of Fort Wayne, Indiana. It is one of the largest life insurers in the country, best known for universal and indexed universal life alongside level term. Here is what it offers, who it fits, and how it differs from Lincoln Heritage.

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Our review, the short version

  • Best for: permanent coverage, especially indexed universal life and policies that plan for long-term care.
  • Also worth pricing: level term in 10, 15, 20, and 30 year lengths.
  • Issued by: The Lincoln National Life Insurance Company, Fort Wayne, Indiana.
  • Easy to mix up: Lincoln Heritage, a separate final expense carrier.

First, which Lincoln?

Two Lincolns, two different companies.

A search for "Lincoln life insurance" can mean either of two unrelated carriers. They share a name and nothing else. Here is the quick sort so you spend your time on the right one.

Lincoln Financial Group (reviewed on this page)

The large national insurer. Its policies are issued by The Lincoln National Life Insurance Company of Fort Wayne, Indiana, and in New York by Lincoln Life and Annuity Company of New York. The shelf runs from level term to universal life, indexed universal life, survivorship coverage, and the MoneyGuard long-term care hybrid. If your paperwork says Lincoln National, this is your company.

Lincoln Heritage (a separate carrier)

A Phoenix-based specialist in final expense and burial coverage, known for its Funeral Advantage program and simplified-issue whole life. Smaller face amounts, a few health questions, no medical exam. If that is the one you meant, read our Lincoln Heritage life insurance review or the Lincoln Heritage policy help page.

What it does well

A permanent line built for the long haul.

Lincoln Financial is a carrier other permanent plans get measured against, and these are the reasons why.

One of the largest U.S. life insurers

Lincoln Financial Group is one of the biggest names in American life insurance, the kind of scale that reassures when a claim is filed decades from now.

Financial strength you can check yourself

Policies are issued by The Lincoln National Life Insurance Company of Fort Wayne, Indiana. Its current financial strength rating is published at ambest.com, and looking it up takes about a minute.

A deep permanent line

Lincoln is best known for its permanent coverage, especially universal life and indexed universal life, alongside variable universal life for cash-value goals.

Living-benefits riders

Riders can let you access part of the death benefit early for a qualifying illness, coverage that works while you are still here, not only after.

Life plus long-term care

Its MoneyGuard line pairs life insurance with long-term care benefits in one contract, a frequent building block when future care costs are a worry.

Survivorship options

Second-to-die coverage insures two people under one policy, often used by couples and business partners in estate and legacy planning.

Financial strength ratings for The Lincoln National Life Insurance Company are published by AM Best. Ratings change over time, so look up the current one there before you decide.

Want Lincoln's number for your age? A licensed professional will run it and compare it to the market. No obligation.

What they offer

Term, permanent, and coverage that plans for care.

Lincoln's shelf spans low-cost term, a deep permanent line, and a hybrid that plans for long-term care, per Lincoln Financial:

Term life

Level term, 10 to 30 years

Level-premium term coverage in 10-, 15-, 20-, and 30-year lengths through lines such as Lincoln TermAccel and Lincoln LifeElements, usually the lowest-cost way to cover a mortgage or income-earning years.

Permanent life

Universal, indexed & variable UL

Permanent coverage that builds cash value, including universal life, indexed universal life, and variable universal life to match different goals and risk comfort.

Hybrid & survivorship

MoneyGuard and second-to-die

MoneyGuard blends life insurance with long-term care benefits, and survivorship policies cover two lives under one contract for estate planning.

One thing to know going in: Lincoln does not post online quotes, so the only way to see a real number is to talk with a licensed professional. If the terms are new to you, our plain-English guides to term life, universal life, and indexed universal life explain what you are actually comparing before you compare carriers.

Is it a good fit?

A standout when cash value and living benefits matter.

Lincoln Financial fits best when permanent coverage is the goal. If you want cash value that can grow, an indexed universal life option, or a policy that plans for long-term care, Lincoln belongs on your shortlist. You get one of the country's largest insurers behind it, with a financial strength rating you can verify yourself at AM Best.

If you only need straightforward term for a set number of years, Lincoln is still worth pricing, though several carriers compete hard there. The only way to be sure it is your best value is to set it beside two or three others. That comparison is free.

Lincoln earns its place on any permanent-coverage list, especially for indexed universal life. We still compare it, because the right carrier is the one that fits your profile best, not the biggest name on the page.
Aleen Alnono, licensed insurance agent (NPN 58310472)

Already have a policy?

Confirm you're getting their best rate.

If you already hold a Lincoln Financial policy, a licensed professional will read it with you and check whether it is funded and designed the way it should be. That is what an in-force review is for. With a carrier this strong, often you are in good shape, and we will say so plainly.

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  • Whether term, permanent, or a MoneyGuard hybrid fits your goals
  • If an indexed universal life policy is funded to perform as illustrated
  • Whether another strong carrier beats it for your profile
  • That your beneficiary is current and correct

Straight answers

Lincoln life insurance questions, answered.

Reviewed by Aleen Alnono, licensed insurance agent (NPN 58310472) · Updated August 2026

01Is Lincoln Financial the same as Lincoln Heritage?

No. They are two different companies. Lincoln Financial Group (through The Lincoln National Life Insurance Company) is a large national insurer known for term and permanent coverage, especially universal and indexed universal life. Lincoln Heritage is a separate carrier in Phoenix, Arizona that focuses on final expense and burial coverage through its Funeral Advantage program. If you were looking for the burial-coverage company, see our Lincoln Heritage review instead.

02What is The Lincoln National Life Insurance Company?

It is the insurance company behind the Lincoln Financial name, based in Fort Wayne, Indiana, and it is the entity that issues most Lincoln life insurance policies. In New York, policies are issued by Lincoln Life and Annuity Company of New York in Syracuse. So if your policy pages say Lincoln National, you are holding a Lincoln Financial policy, not a Lincoln Heritage one.

03Is Lincoln life insurance a good company?

For permanent coverage, Lincoln earns a place on most shortlists. It is one of the largest life insurers in the United States, its permanent shelf is deep, and living-benefits riders are widely available. The current financial strength rating for The Lincoln National Life Insurance Company is published at ambest.com and is worth checking yourself. What a review adds is whether Lincoln is the best fit for your age and health, and that only shows up in a side-by-side comparison.

04What does Lincoln Financial offer?

Lincoln writes level term life in 10-, 15-, 20-, and 30-year lengths, plus a deep permanent line: universal life, indexed universal life, and variable universal life. It also offers MoneyGuard, which pairs life insurance with long-term care benefits, and survivorship (second-to-die) coverage. Living-benefits riders are available on many policies.

05Does Lincoln Financial offer whole life insurance?

Lincoln is known for universal life and indexed universal life rather than traditional whole life. Both are permanent coverage that builds cash value. The difference is that whole life fixes the premium and the growth, while universal life gives you flexibility on both. If a fixed whole life policy is what you want, it is worth comparing Lincoln against carriers that specialize in it, and a licensed professional can set the options side by side so you see the tradeoffs clearly.

06What is Lincoln Financial indexed universal life?

Indexed universal life, or IUL, is permanent coverage whose cash value can grow based on a market index, with a floor that limits losses and a cap that limits gains. Lincoln is a well-known IUL carrier. These are good products when they are properly designed and properly funded, which is exactly what a review checks.

07Is a Lincoln IUL a good policy?

A Lincoln indexed universal life policy can be a strong one when it is designed and funded the way it was illustrated. Two things decide how an IUL performs: how it is built and how it is funded. If you already own one, request an in-force illustration from the carrier and have a licensed professional read it with you, which is exactly what a policy review covers.

08Does Lincoln Financial sell burial or final expense insurance?

Lincoln Financial focuses on term and permanent coverage rather than small burial policies. If final expense is what you are after, the company you are likely thinking of is Lincoln Heritage, a separate carrier built around that market. Our Lincoln Heritage review covers how its Funeral Advantage program works.

09How much does Lincoln life insurance cost?

It depends on your age, sex, health, the type of policy, and the coverage amount. Term is typically the lowest-cost way in; permanent coverage costs more because it lasts for life and builds cash value. Lincoln does not post online quotes, so a quick call gives you a real number for your situation rather than a guess.

10How do I reach Lincoln Financial customer service?

Existing policyholders can reach Lincoln Financial through the number on their policy or at lincolnfinancial.com. If you would like someone to read your policy with you first, a licensed professional on our team can do that and help you contact the carrier.

This is an independent review. Policy Review Center is not affiliated with or endorsed by Lincoln Financial or Lincoln Heritage; product names are used for identification only. Plan details and ratings come from the carrier and AM Best and can change. Confirm current terms with Lincoln Financial. Educational only, not financial advice; any coverage changes are completed through licensed insurance professionals.

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