Lincoln Financial life insurance, reviewed.
Lincoln Financial Group is one of the largest life insurers in the country, best known for its permanent line, especially universal and indexed universal life, plus level term and living-benefits riders. The bottom line: a financially strong, A-rated choice with a deep permanent shelf.
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Quick note before you read on: Lincoln Financial is not the same company as Lincoln Heritage. They share a name and nothing else. Lincoln Financial is the large national insurer covered here; Lincoln Heritage is a separate carrier that focuses on final expense and burial coverage. If you meant that one, here is our Lincoln Heritage life insurance review.
What it does well
A permanent line built for the long haul.
Lincoln Financial is a carrier other permanent plans get measured against, and these are the reasons why.
A top-5 U.S. life insurer
Lincoln Financial is one of the largest life insurers in the country by direct premiums, the kind of scale that reassures when a claim is filed decades from now.
A-rated financial strength
The Lincoln National Life Insurance Company holds an AM Best Financial Strength Rating of A (Excellent) with a stable outlook, affirmed March 2026. Strong ratings stand behind every promise.
A deep permanent line
Lincoln is best known for its permanent coverage, especially universal life and indexed universal life, alongside variable universal life for cash-value goals.
Living-benefits riders
Riders can let you access part of the death benefit early for a qualifying illness, coverage that works while you are still here, not only after.
Life plus long-term care
Its MoneyGuard line pairs life insurance with long-term care benefits in one contract, a frequent building block when future care costs are a worry.
Survivorship options
Second-to-die coverage insures two people under one policy, often used by couples and business partners in estate and legacy planning.
Rating per AM Best, which affirmed the Financial Strength Rating of A (Excellent), stable outlook, for The Lincoln National Life Insurance Company in March 2026. Ratings can change; confirm the current rating before you decide.
Want Lincoln's number for your age? A licensed professional will run it and compare it to the market. No obligation.
Call (855) 809-1893What they offer
Term, permanent, and coverage that plans for care.
Lincoln's shelf spans low-cost term, a deep permanent line, and a hybrid that plans for long-term care, per Lincoln Financial:
Term life
Level term, 10 to 30 years
Level-premium term coverage in 10-, 15-, 20-, and 30-year lengths, usually the lowest-cost way to cover a mortgage or income-earning years.
Permanent life
Universal, indexed & variable UL
Permanent coverage that builds cash value, including universal life, indexed universal life, and variable universal life to match different goals and risk comfort.
Hybrid & survivorship
MoneyGuard and second-to-die
MoneyGuard blends life insurance with long-term care benefits, and survivorship policies cover two lives under one contract for estate planning.
One thing to know going in: Lincoln does not post online quotes, so the only way to see a real number is to talk with a licensed professional. Curious how indexed universal life fits your goals? Our guide to indexed universal life walks through how it works before you compare carriers.
Is it a good fit?
A standout when cash value and living benefits matter.
Lincoln Financial fits best when permanent coverage is the goal. If you want cash value that can grow, an indexed universal life option, or a policy that plans for long-term care, Lincoln belongs on your shortlist. You get a top-5 insurer with A-rated financial strength behind it.
If you only need straightforward term for a set number of years, Lincoln is still worth pricing, though several carriers compete hard there. The only way to be sure it is your best value is to set it beside two or three others. That comparison is free.
Lincoln earns its place on any permanent-coverage list, especially for indexed universal life. We still compare it, because the right carrier is the one that fits your profile best, not the biggest name on the page.
Already have a policy?
Confirm you're getting their best rate.
If you already hold a Lincoln Financial policy, a licensed professional will read it with you and check whether it is funded and designed the way it should be. With a carrier this strong, often you are in good shape, and we will say so plainly.
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- Whether term, permanent, or a MoneyGuard hybrid fits your goals
- If an indexed universal life policy is funded to perform as illustrated
- Whether another strong carrier beats it for your profile
- That your beneficiary is current and correct
Straight answers
Lincoln Financial questions, answered.
Reviewed by Braxton Mondell, licensed insurance agent (NPN 22045329) · Updated July 2026
01Is Lincoln Financial the same as Lincoln Heritage?
No. They are two different companies. Lincoln Financial Group (through The Lincoln National Life Insurance Company) is a large national insurer known for term and permanent coverage, especially universal and indexed universal life. Lincoln Heritage is a separate carrier that focuses on final expense and burial insurance. If you were looking for the burial-insurance company, see our Lincoln Heritage review instead.
02Is Lincoln Financial life insurance good?
Yes. Lincoln Financial is one of the largest life insurers in the United States and holds an AM Best Financial Strength Rating of A (Excellent) with a stable outlook, affirmed in March 2026. That is strong backing for a company whose main job is to pay a claim years or decades from now.
03What does Lincoln Financial offer?
Lincoln writes level term life in 10-, 15-, 20-, and 30-year lengths, plus a deep permanent line: universal life, indexed universal life, and variable universal life. It also offers MoneyGuard, which pairs life insurance with long-term care benefits, and survivorship (second-to-die) coverage. Living-benefits riders are available on many policies.
04Does Lincoln Financial offer whole life insurance?
Lincoln is known for universal and indexed universal life rather than traditional whole life. If a fixed, guaranteed whole life policy is what you want, it is worth comparing Lincoln against carriers that specialize in it. A licensed professional can set the options side by side so you see the tradeoffs clearly.
05What is Lincoln Financial indexed universal life?
Indexed universal life, or IUL, is permanent coverage whose cash value can grow based on a market index, with a floor that limits losses and a cap that limits gains. Lincoln is a well-known IUL carrier. These are good products when they are properly designed and properly funded, which is exactly what a review checks.
06How much does Lincoln Financial cost?
It depends on your age, sex, health, the type of policy, and the coverage amount. Term is typically the lowest-cost way in; permanent coverage costs more because it lasts for life and builds cash value. Lincoln does not post online quotes, so a quick call gives you a real number for your situation rather than a guess.
07How do I reach Lincoln Financial customer service?
Existing policyholders can reach Lincoln Financial through the number on their policy or at lincolnfinancial.com. If you would like someone to read your policy with you first, a licensed professional on our team can do that and help you contact the carrier.
This is an independent review. Policy Review Center is not affiliated with or endorsed by Lincoln Financial or Lincoln Heritage; product names are used for identification only. Plan details and ratings come from the carrier and AM Best and can change. Confirm current terms with Lincoln Financial. Educational only, not financial advice; any coverage changes are completed through licensed insurance professionals.
Keep reading
- Lincoln Heritage life insurance review (the separate final-expense and burial-coverage carrier, in case that is the one you meant).
- Prudential life insurance review (another large national insurer with a broad permanent shelf, worth comparing).
- Nationwide life insurance review (a full-line insurer with living benefits, a close comparison on permanent plans).
- New to permanent coverage? Start with our indexed universal life guide.
- Already hold a policy? A free policy review confirms it is funded and designed the way it should be.
See every option. Then choose.
Call and a licensed professional will compare Lincoln Financial against the broader market for your age and health, and tell you straight which gives you the most.